Nonduality In Business
There is an old saying in business: The Customer Is Always Right.
I think this is silly.
When you operate from that position, two things will eventually happen:
1 - You will see the customer as inherently superior to you and responsible for you and your family's wellbeing.
2 - On the occasions when the customer is wrong, you will find yourself acquiescing and silently (or not so silently) resenting them.
At the other end of the spectrum are businesses who operate from the adage: The Customer Is A Complete Moron.
I think this is foolish.
Customers who feel they are repeatedly being treated with disdain or contempt will pick up on it, sooner or later, consciously or unconsciously. And they will eventually retaliate with their wallets and take their business elsewhere.
And your business will eventually crumble, whether you're a freelancer or a multinational.
Far better, I think, to run your business according to the principle: The Customer Is Part Of Your Life.
There is never any need to see your customer as inherently superior or inferior. Regard them instead as a fellow human in search of the high quality output of your business.